Concept art is a visual communication approach that helps
realize a vision or an idea. The people
who commission concept artists are looking to get help in bringing their ideas
to life on paper so they can use the concept art to help communicate an
idea. For example, a director can use
concept art to pitch his ideas to investors for funding or a production
designer can use it to help communicate a design to the fabricators so they can
build the set for shooting. Those are
just some examples. The bottom line is,
it is mainly use for communication.
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